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design & inclusion ๐Ÿณ๏ธโ€๐ŸŒˆ โœŠ๐Ÿพ

projects

FinServ Brand Identity [WIP]

 

Defining the brand identity for a financial services recruiting company.

 

Logo & Wordmark

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Screen Shot 2018-11-01 at 9.45.10 AM.png

Color

 I created 3 mood boards (green, blue and purple) โ€” this was the final decision!

I created 3 mood boards (green, blue and purple) โ€” this was the final decision!

ColorScheme_C.png

Website

Since Intersectionโ€™s website has minimal content, I recommended that we create a one-page, endless scroll site. Before jumping into full wireframes, I presented layouts of the homepage to help my clients visualize the functionality options for scrolling and motion.

 homepage sketches

homepage sketches

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StyleTile3.png
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Next, I laid out two versions of the website in its entirety. That way, my clients could visualize the opportunities to place copy and visuals.

Fixed (left), Endless scroll (right)

Who We Advise E1.png
Who We Advise E2.png
Who We Are E3.png

Fixed (top), Endless scroll (bottom)

Who We Advise J1.png
Get In Touch J4.png

Communication

I developed a series of DropBox Paper documents to promote collaboration between myself and my clients, separating initiatives into more digestible segments.

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Color explorations: blue, purple and green.

Web design inspiration and feedback


Intersection will be launching in January 2019. Stay tuned.

 
Alexis Cotton