FinServ Brand Identity
Defined the brand identity and website for a financial services recruiting company.
View live website here.
Logo & Wordmark
Since Intersection’s website has minimal content, I recommended that we create a one-page, endless scroll site. Before jumping into full wireframes, I presented layouts of the homepage to help my clients visualize the functionality options for scrolling and motion.
Next, I laid out two versions of the website in its entirety. That way, my clients could visualize the opportunities to place copy and visuals. Here is the chosen wireframe:
I developed a series of DropBox Paper documents to promote collaboration between myself and my clients, separating initiatives into more digestible segments.
Intersection Growth Partners launched in January 2019. View live website here.