FinServ Brand Identity [WIP]
Defining the brand identity for a financial services recruiting company.
Logo & Wordmark
Since Intersection’s website has minimal content, I recommended that we create a one-page, endless scroll site. Before jumping into full wireframes, I presented layouts of the homepage to help my clients visualize the functionality options for scrolling and motion.
Next, I laid out two versions of the website in its entirety. That way, my clients could visualize the opportunities to place copy and visuals.
I developed a series of DropBox Paper documents to promote collaboration between myself and my clients, separating initiatives into more digestible segments.
Intersection will be launching in January 2019. Stay tuned.