AC |
design & inclusion ๐Ÿณ๏ธโ€๐ŸŒˆ โœŠ๐Ÿพ

projects

As a designer and social equity advocate, I am passionate about creating value for organizations through systemic design thinking, product design, and furthering diversity in leadership.

FinServ Brand Identity

 

Defined the brand identity and website for a financial services recruiting company.
View live website here.


Logo & Wordmark

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Color

I created 3 mood boards (green, blue and purple) โ€” green was the final decision.

I created 3 mood boards (green, blue and purple) โ€” green was the final decision.

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Website

Since Intersectionโ€™s website has minimal content, I recommended that we create a one-page, endless scroll site. Before jumping into full wireframes, I presented layouts of the homepage to help my clients visualize the functionality options for scrolling and motion.

homepage sketches

homepage sketches

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Next, I laid out two versions of the website in its entirety. That way, my clients could visualize the opportunities to place copy and visuals. Here is the chosen wireframe:

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Get In Touch J4.png

Communication

I developed a series of DropBox Paper documents to promote collaboration between myself and my clients, separating initiatives into more digestible segments.

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Color explorations: blue, purple and green.

Web design inspiration and feedback


Intersection Growth Partners launched in January 2019. View live website here.

 
Alexis Cotton