FinServ Brand Identity [WIP]
Defining the brand identity for a financial services recruiting company.
Logo & Wordmark



Color

I created 3 mood boards (green, blue and purple) โ this was the final decision!

Website
Since Intersectionโs website has minimal content, I recommended that we create a one-page, endless scroll site. Before jumping into full wireframes, I presented layouts of the homepage to help my clients visualize the functionality options for scrolling and motion.

homepage sketches




Next, I laid out two versions of the website in its entirety. That way, my clients could visualize the opportunities to place copy and visuals.

Fixed (left), Endless scroll (right)




Fixed (top), Endless scroll (bottom)


Communication
I developed a series of DropBox Paper documents to promote collaboration between myself and my clients, separating initiatives into more digestible segments.


Color explorations: blue, purple and green.

Web design inspiration and feedback
Intersection will be launching in January 2019. Stay tuned.