Circus by Sam Edelman
Client: Sam Edelman | Agency: One Rockwell
Creative Director: Clare Smythe | Senior Art Director: Nimisha Gupta
Developed the primary web build with 2 in-house designers, focusing primarily on mobile and tablet layouts. The primary challenge was to retain the existing eComm platform of their parent company, Sam Edelman created in 2006. The platform afforded limited customizations to the user interface and locked mobile awareness.